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The Buying Funnel: Making it Easy to Buy
In this issue The Buying Funnel: Making it Easy to Buy Look out for The Stranger’s Long Neck! Top Neo Tweets Rocking the MarCom world Businesses, governments, universities… all our organizations are...
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Supporting top tasks: Learn from the Universities!
We explore examples of how some higher education websites support their top tasks, with approaches that other web managers can learn from. We and our Customer Carewords partners have worked on 24...
View Article3 Top Tasks for “Online” Future Students: Cost, financial aid, affordability
Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the first of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In a recent top...
View ArticleTop Tasks for “Online” Future Students: Tasks of Least Interest
Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the second of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In my first...
View ArticlePotential Online students have significantly different top tasks
Potential Online students: Top Task survey We recently carried out a Top Task Identification project for a College with our partner Bob Johnson, surveying visitors for their top tasks on the College...
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